Yola Beauty
Asian beauty, connected to North America.
At Yola Beauty, a North American wholesaler of Asian makeup and skincare, I connect brands with retail partners and help turn those relationships into online sales. My work spans assortment planning, product information, channel operations, and the websites that support our wholesale business.
Brand partnerships
A constellation of Asian beauty.
With so many brands in our portfolio, every partnership starts with a conversation. I ask which sales channels matter most to the brand, then shape its North American channel strategy around its market presence and positioning.
Retail & wholesale channels
Helping brands reach
the right shelves.
I work with retail and wholesale partners on assortment, product information and channel readiness. Where partners sell online, I coordinate listing operations and review performance after launch.
The commerce system
Stock in.
Ready to sell.
I built the operation around one clear path: receive stock in Zoho, organize it in Skin Note’s Shopify hub, then take the assortment to market. Each stage also serves a different kind of buyer.
Inventory & finance
The source for inbound stock, inventory records and financial operations.
Zoho Commerce
A dedicated website for key-account inquiries and orders.
& stock
Skin Note
Commerce hub
One product assortment, organized for the storefront and external channels.
Skin Note online shop
Our retail website for everyday sales, promotions and clearance.
assortment
Retail &
wholesale partners
Listings, channel operations and performance reviews turn the assortment into sales.
Wholesale through Faire
Yola’s company website introduces our brands and directs smaller wholesale buyers to our Faire storefront.
Web design & commerce
Three websites.
Different ways to buy.
I designed and built each experience around the people using it: individual shoppers, independent retailers and key wholesale accounts.
Skin Note
I built and refined our Shopify consumer storefront, from brand discovery and mobile shopping to the structured catalog behind our channel operations.
Visit Skin Note
The wholesale website
I built Yola Beauty’s website to introduce our brands and services, help retailers discover the assortment, and connect them with online wholesale.
Visit the website
The key-account portal
I also built our Zoho Commerce site around the ERP system, giving wholesale customers a place to browse products, make inquiries, and place orders.
Visit wholesale portalYola Workbench
An operating tool.
Built around our work.
I built Yola Workbench to bring recurring inventory, sales and buyer-support tasks into one desktop workspace. I shaped the data rules and interfaces around the questions our team needed to answer every day.
Inventory & incoming
Bring available stock, in-transit receipts and source timestamps into one place.
Sales & sell-through
Review channels, brands, SKUs and buyer contribution to inform assortment and replenishment.
Buyer-ready price lists
Match supplier products to Zoho records by UPC, then add stock and incoming quantities while keeping the workbook’s layout and images.
Yola Workbench · Full-window interface demonstrations.
01 / 05Sales & performance
From assortment
to sales.
I connect product setup, channel launches and day-to-day operations with sales performance, using the results to guide our next assortment and replenishment decisions.
Yola Beauty · 2026 sales
Jan–29 Oct 2026 · USDBehind the numbers
Company-wide invoiced sales of $2,471,025.44, less $12,088.77 in credit notes. Figures exclude tax. October includes sales through the 29th.
Creator relationships & brand services
Beyond distribution.
Building connections.
At YFCON 2026, I welcomed visitors and helped build a network of more than 300 creator collaborations, connecting those creators with our partner brands.
The event brought nearly 10,000 social-media followers to Yola Beauty and the participating brands combined.
Welcoming visitors at YFCON 2026.
Helping brands
show up in stores.
Our brand services extend beyond distribution to the way products appear on the shelf. I gathered feedback from our brand partners and worked with our design team to shape new visual-merchandising displays for retail channels.
Fixtures like this lilybyred display bring the brand’s identity into the store while making the assortment easy to browse.
Lilybyred retail display, from Yola Beauty’s content and creative production services.