ByteDance
Dali Intelligence
Dali Intelligence was the smart hardware arm of ByteDance’s education business—an internal venture led by Chen Lin, former CEO of Toutiao.
I joined as an HRBP intern. A growing interest in e-commerce led me to interview for an internal transfer into the business team, where I continued my internship in online sales and store operations for educational smart hardware on Taobao and Tmall.
The product & the business objective
A lamp was only
the beginning.
The AI-powered study lamp helped K–12 students learn more independently. But the ambition went beyond a single device: hardware was the first step in a connected learning ecosystem.
Our commercial objective was to grow the number of units sold without making a loss, building an installed base for our online tutoring team to later monetize through services.
Dali T6 smart study lamp launch & product glimpses
01 / 03Learning through people
Learning the industry.
Through its people.
I sourced experienced sales, advertising, and operations talent from companies including Alibaba and Xiaomi. Roles ranged from regional sales managers to advertising business leaders.
To hold meaningful conversations with these candidates, I immersed myself in their industries, business models, and professional vocabulary. I supported screening, interviews, onboarding, and the hiring of three senior managers.
Where this chapter began.
E-commerce growth
From first click
to checkout.
I helped turn campaign traffic into sales for Dali’s Taobao and Tmall stores—building demand, shaping offers, and improving product pages.
with SEO tactics
with coordinated promotions
Bring shoppers in.
Built pre-event buzz through email, holiday SMS, social posts, and Xingtu creator partnerships.
Give them a reason to buy.
Used coupons and gifts for new and returning customers to support timely purchases.
Make the product clear.
Refined on-page content to explain product benefits, then reviewed campaign results to improve the next round.
A look inside the Dali Tmall store.